No one believes advertising anymore!

It’s a fact. No one believes advertising anymore. “Don’t tell me what to believe” is the knee jerk reaction of anyone being marketed to. And unless you have been around for at least two decades and have a huge marketing budget, you have little to no chance of being believed. the reason for this is they have been around for so long, so much so that they are a part of yours and my life. We all turn to the examples, Coca Cola, MacDonalds, Mercedes Benz to make a point about the value of focussed, consistent branding, but in all honesty, these guys have been around for so long they’ve earned their position. They were the first. They can now advertise to reinforce their position. You know who they are and what they do, they just keep reminding you.

If advertising was alive and well in the 21st century then ‘advertising agencies’ would not be calling themselves ‘brand agencies’ now. Same business, different name. But how can an agency make the best (and smartest) decisions for their client if they continue to get a cut of the advertising medium? How can they honestly continue telling their clients’ that the best way to increase their profit is by printing a big ol’ billboard, right on the main street (premium space for a premium price), take a cut and say thanks for coming – when we all know no one will believe what it says anyway?

So where does this leave you, the small to medium business who does an honest trade but does not have the luxury of a huge advertising budget? You guessed it – branding.

If you have had a look around this website you will already have figured out that branding is more than a logo, a nice business card and a fancy advert. Branding builds loyalty with your customer. It builds a relationship, with the way you look, where and how you promote your company and the experience they have when they do business with you. Don’t tell me you can establish that with an advertisement, mail drop or radio advert? Branding is more about the thought behind what you do, than the presentation itself.

Branding is an inward study and an opportunity to look at your company, to really look at it, and it’s clients and to have the luxury of figuring out what you do that is different to everyone else. To set yourself apart from the industry. To be a leader, not a follower. The skill of the BrandHouse is to work with the client to help them figure this out, then work out the best way to tell their target market. Not by telling the world, but by communicating to that core group of loyal customers, and customers to be, who identify with your company, need your services and keep coming back (and tell their like minded associates!).

A BrandHouse will help you establish your company as the leader, the first and best in your market. The stuff that is believed by your market, not just seen.

If you want to be seen, use an agency – if you want to be believed, use a BrandHouse.