Brand blogs

Branding thoughts, comments and other nifty things

We see branding, we see it everywhere, and it doesn't even know that it's a brand. There are always interesting things that come to our attention from time to time. Of course, we wouldn't be human if we didn't have an opinion on issues big and small.

Our latest blog

It's just a quick job…

I recently heard about an author who had written a book and was struggling to sell it. He'd found a publisher and distribution, but it just wouldn't sell.

Eventually he changed the cover of the book and the sales increased to 10 million copies being sold! Note, he did not change the content of the book, the message was still the same, all he did was change the cover. This is a great story on how design appeal can add value to a product, and it could end there, except those of us who want to replicate this happy ending in our business need to dig a little deeper.

There was a couple of things we need to note when we break down this 'rags to riches' tale:

1. The author started with a good product (obviously, as it got published)

2. He had to better know his customer than he did when he made his first attempt at a cover (it's been said that Steve Jobs, of Apple knew his customers better than they know themselves)

3. He must have asked for help.

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