Brand blogs

Branding thoughts, comments and other nifty things

We see branding, we see it everywhere, and it doesn't even know that it's a brand. There are always interesting things that come to our attention from time to time. Of course, we wouldn't be human if we didn't have an opinion on issues big and small.

Our latest blog

The push for improvement

As the owner of a small business many things fall to me to be done. I decide who will work on what project, based on the staff members aptitude. Unfortunately I also decide what I have to work on too. I'm also the one who has to make the call on whether the work done is up to expectation. This is always an interesting reaction from a creative, who often wear their heart on their sleeve, and I know exactly what they think of this criticism (in their eyes). But a great staff member will take comments on board, and this push results in a far better result - even they have to admit it.

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