What is a 'brand architect'?

What is the difference between a brand architect and a graphic designer?

There is more to creating a brand than just great graphic design. First every business needs to clearly understand it's uniqueness, and value to it's customers before jumping into the design process.

An architects job is to understand your needs first working with the resources that you've got – budget, size of the land, existing features – before the design and build process takes place. This ensures you the best return on your investment, by taking into account your needs now, and in the future.

A brand architect, therefore, takes into account the asthetic requirements of a business, but as importantly, ensures that the business foundations, structure and goals work hand in hand with the design and budget requirements. A brand architect has a more methodical, systematic approach to both identifying and fulfilling your needs.