The right start to giving others the best start

"I need an approachable look to my start up business"

Psych Solutions is a start up business that specialises in child psychology, in particular learning, behavioural and parent education and support. Many businesses in this industry have names that reflect the owners (Smith, Jones and Bob, for example), whereas this business wishes to promote themselves from a client perspective.

Psych Solutions needed an image that both made them approachable while still being professional, and could act as a selling tool by effectively engaging with potential clients.

The process

A start up business requires a balance between creating a focused brand on the one hand, but leaving it open for change as the business finds it's flow. We took Psych Solutions through a process of identifying its vision and ideal clients, by looking back at the clients the director had currently enjoyed working with and finding similarities amongst them.

Developing a solution and design brief

As being seen as approachable is essential in what can be a tough time for children requiring a psychologist, it was determined that a tool to help children view their issues from a different perspective would help in the progress those clients make. Additionally if the logo could further be used as marketing product the client will gain even more value from the resultant logo.

The logo

The icon of a decision-maker (that's what the origami like logo is called) illustrates a new way of looking at paper (in regards to learning disabilities), and it's name also highlights the decisions a child has to make to choose to face a problem. 

The sub brand

The process sequence is a fun way to connect with a child by working together through a series of steps to create something. And let's face it, adults will want to make one as well! Everything proceeds one step at a time, and what can seem like a huge task, when broken down can be achieved.

The tagline

The tagline "Creating Choice For The Future of your Child" highlights the positivity of giving your child the right tools to go further in life. It also reinforces the 'decision maker' meaning to the logo.