Successful design isn't just good luck

Designing a brand should not be approached with a hit and miss mentality, but unfortunately this can end up happening when the goals for a design project are not clearly defined. To counteract this problem our design services work in conjunction with the "define" process. You may think that this extra time will cost more, but it actually saves on the design stage regardless of whether you 'just need a logo drawn up', or a 'quick' brochure designed. In fact these 'quick jobs' often take longer due to the ambiguity of the task, as the process takes place, more ideas, issues and opportunities arise resulting in a longer timeframe and a larger bill.

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Brand design

A logo is not a brand. Though the words are often interchanged, the difference is quite large. A logo is a visual representation of your business. A brand however, is everything that your logo makes you and your audience think and feel about your business.

Our logo process is the difference between buying a kit-set house from a developer, and creating a dream home by working with an architect. A 'developers design' gives you the opportunity to personalise the logo, but an architect-designed logo will provide you with so much more.

Your logo will not just be unique, but it will offer the opportunity to better communicate the benefits of doing business with you. It ensures the design becomes an investment in your business, as opposed to a necessary cost. Though you think it may cost more to develop a brand architect logo, it actually save you valuable time by getting it right from the start, and allow savings on marketing by connecting you with the right audience.

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Brochures, business cards and stationery

A brochure is a tool that you leave with people to educate them on your products and services. It is an introduction, a selling tool and a reference document all in one. There is more to designing a brochure than just creating content and finding stock imagery to put on it. You need to clearly identify who you want to read it and how they will get it (will you post it to them, or is it picked up as a point of sale at a store?). You need to ensure that it can be easily updated and that you print the right amount - too few and you have to print them sooner than you thought - too many and you may have a stack of brochures that you can't hand out because details have become out of date.

We can design your brochure for your needs, and we'll help you fill in the blanks by collaborating with you to create the content for it as well.

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Websites (online branding)

The web is such a fantastic tool, and when done right, is worth every cent invested. However if you thought marketing was confusing, it's not until you start researching website developers that you find yourself in a maze of tech speak. CMS; shopping carts; search engines; meta tags; URLs.

We believe a website should add value to your business and ensure you get the right type of website for your business needs. Whether you need a brochure site or a full online store, we will make your online brand represent your business in the right way. It should not simply be an add-on to your stationery, but work as a sales tool with clear objectives that are defined and measured.

It's not possible to have in-house developers that can specialise in every type of web solution, to do so would not be operating in your best interest, and so we work with external developers, just as we work with external printers, to hand pick the right developer for your needs. Then we function alongside you to get the best results from them, which we do because our developers thrive getting to do the types of websites they love doing.

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Let's get your new design working for you. Learn about the implementation stage here.