About Us

What is a ‘Brandhouse?’

A brandhouse operates differently to other known fields in the marketing arena, those of advertising and marketing. Branding should be addressed before you decide to advertise, design or market as you need to know what mark, or impression, you want your business to make. By working with a brandhouse you will identify what it is you want your business to say, who you want to say it to and how you want to say it.

Once you have a clear picture of what you want your brand (and your business) to mean to your customers your logo, tagline, business card and marketing design will become an asset, and tool to grow your business.

A brief history

Delineate started out initially as a graphic design company, and was formed in2003 in Christchurch, New Zealand when the director, Amanda van Kuppevelt (nee Dolheguy) moved from Sydney Australia back to her home town.

After studying the historic advertising, design and marketing campaigns of many companies, a pattern began to emerge as to the correlation between the success of these promotional ventures with the amount of direction and influence the designer was given. The biggest barrier, it was discovered, was the business owner did not know how to communicate their business to the designer in the first place – after all if the business could aptly communicate this there would be no need for the designer! To bridge this gap, Amanda started developing and formalising a system as to how get the right information from clients, in order to best build and grow their brands.

2005 saw the formalisation of BrandMe, the system behind the design.

About Amanda

Amanda now consults with both small and large businesses as to how they can grow their business through branding. She enjoys the creativity and challenge of helping business owners rediscover why they went into business in the first place. She loves learning new things outside of her comfort zone, and is currently learning how to snowboard, fly fish and meditate – just not at the same time!

Her blog site amandavk.com offers opinions on current events and daily discoveries in the business development arena. She has finished her first ebook and enjoys writing articles for various business publications.