Comments on: Branding vs advertising vs marketing http://delineate.co.nz/branding-vs-advertising-vs-marketing/ Building your business through effective branding Tue, 30 Mar 2010 03:18:06 +1200 http://wordpress.org/?v=2.8.2 hourly 1 By: Dave Sewell http://delineate.co.nz/branding-vs-advertising-vs-marketing/comment-page-1/#comment-5989 Dave Sewell Tue, 30 Mar 2010 03:18:06 +0000 http://delineate.co.nz/?p=269#comment-5989 Good explanation of the differences between advertising, marketing and branding. Of all the problems that i come across in my day to day business not paying any attention to a business's core message is by far the biggest problem. All too often a company will get a web site designed and some business cards printed never really thinking about how that represents the overall business. This often leads to dollars being spent unnecessarily on advertising and general marketing initiatives that don't work, all because they didn't get the core message right. Good explanation of the differences between advertising, marketing and branding. Of all the problems that i come across in my day to day business not paying any attention to a business’s core message is by far the biggest problem.

All too often a company will get a web site designed and some business cards printed never really thinking about how that represents the overall business. This often leads to dollars being spent unnecessarily on advertising and general marketing initiatives that don’t work, all because they didn’t get the core message right.

]]> By: Corporate Branding Identity | Tony http://delineate.co.nz/branding-vs-advertising-vs-marketing/comment-page-1/#comment-3355 Corporate Branding Identity | Tony Sun, 27 Sep 2009 12:27:56 +0000 http://delineate.co.nz/?p=269#comment-3355 Outstanding points on the comparison among the three business fields. Thanks for the great read. Outstanding points on the comparison among the three business fields. Thanks for the great read.

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