Canterbury District Health Board

Designing a Healthier Image
The Canterbury District Health Board are working hard to create a network of independent laboratories to better cater to the needs of their doctor and health clinic clients. The name ‘Labnet’, a mix of Laboratory and Network, though descriptive was proving hard to trademark.

The overview:
The laboratory networks in New Zealand are currently run by private enterprises. The Canterbury DHB saw they had the resources that, if pooled, could provide consistent lab testing facilities the length of the country. They needed a brand design which was clean, friendly and distinct.

The strategy:
Working with the directors of the project, we established that the branding was to be used, not just as a logo for use on their business cards and signage, but as a sub brand for their network members, which was able to be added to their existing corporate communications, without conflicting with their branding.

We developed a logo which was unique, friendly and with a version ‘member of Labnet’, which was able to be used by their members on their existing design collateral.