http://delineate.co.nz Building your business through effective branding Mon, 14 Jun 2010 23:20:54 +0000 http://backend.userland.com/rss092 en Three words that, as a branding company makes us shudder, 'one-stopshop'. Think of the brands you know, do they try to be everything to everyone? Even Coke has it's spin off products, which stand on their. They've made their brands successful through focus and not through becoming everything to everyone. As ... http://delineate.co.nz/a-brand-is-not-a-one-stop-shop/ In the 1960's, the four P's of Marketing (product, price, place, and promotion) were a coined. This was a time when the marketing professional sat at the level of the company hierarchy with the people that made the business decisions and the direction of the business was directly interweaved with ... http://delineate.co.nz/branding-is-the-way-marketing-used-to-be/ The 'big guys' have them - 2 inches high sometimes, bound and sent whenever their logo is sent for a new advertising medium. I'm talking about brand manuals. For anyone who has worked for a large company, you'll no doubt be familiar with these bibles of dos and do nots. ... http://delineate.co.nz/why-brand-manuals-should-be-mandatory-for-small-businesss/ Often we're asked what the difference is between branding, marketing, advertising and PR. Firstly, the key point about branding is focus. A focused business is a focused brand. Essentially if you say what you do, then do what you say, you'll have the best chance of building a valuable brand. That's it, ... http://delineate.co.nz/branding-vs-advertising-vs-marketing/ Building trust with your customers is about a lot of small things. It's not about designing a great looking logo, a fancy business card and a super website, though these 'touch points' do create an impression, but it's about creating a consistent experience from the first time someone hears about ... http://delineate.co.nz/no-magic-wand-lucky-for-you/ Here's an interesting thought for anyone who's ever tried to lose weight - and failed. When we make a decision to lose a few pounds, what do we do? Hire a trainer, join a gym, sign up to a weight loss program? Our judgment is so clouded by the pain our ... http://delineate.co.nz/trimming-the-waistline-or-trimming-the-wallet/ I'll tell you who says - the graphic design industry! I've seen dozens of designers websites who's opening line is 'branding is not just a logo'. OK, they are right, but the part that gets me is that they offer logo design services, and the whole package, how to use your ... http://delineate.co.nz/who-says-a-brand-is-not-just-a-logo/ Nokia has released it's 'answer' to the iPhone I read today. Blackberry already released theirs. They look like an iPhone, they act like an iPhone with it's touch screen capabilities, they're also priced like an iPhone. But they're not an iPhone. So why would I not just buy an iPhone? Nokia ... http://delineate.co.nz/are-you-a-me-too-as-well/