Momentum

Gaining Momentum in Sales
The design of a brandsmart image for a sales smart business.

The overview:
Dean (Deano) Harrison is larger than life. His sales training courses don’t just inform, but inspire it’s attendees and give them skills which can be applied to their business sales and also to their life. The trouble is, as most people know, sales seminars can be long and boring. How do you present yourself as a serious sales training seminar that is compelling and exciting without scaring off potential attendees by the name?

The strategy:

Deano’s business name “Momentum Training” was the catalyst for the development of the play on words, of Moment (as in, seize the moment, Dean’s energetic outlook on life) and adding the tagline “Training : : With Attitude” to further differentiate him from other sales training businesses. The lively red colour and the motion in the logo have been further played with by using as a playmark. This playmark is a chance for the business to explain what it does, by turning it into an icon which relates to one of the many inspirational quotes, forming the basis of his internet branding and business cards.