Brand Name

Is your business name helping your business grow?

A name is a very personal thing, and no doubt you’ve either spent hours deliberating on the right name for your business, or taken the first that was available.

Many product names end up as a result of the ‘pet’ name the designers have used in house, but by doing this, no matter how attached you’ve got, you’re at risk of focussing on you, and not on your customer, and it’s the customer that counts! Or if you’ve named it after yourself (i.e. Smith, Bloggs & Smythe) you may be limiting your options for selling (your exit plan) or creating a non-memorable faceless presentation to your company.

Outcome of an effective Brand Name:

• A relevant, useable name, that either paints a picture of what you do differently, or leads people in the right industry wanting to know more!