Everything But The Logo

A brand is often described as ‘knowing who’s advert it is, without needing to see the logo.

Which is true! A logo is created to provide a feeling of stability, professionalism and relevance for the long term, but the rest of your design (we call this your sub-brand) can allow more flexibility and the opportunity to further communicate what you do best.

It’s a chance to have a bit more fun and express your personality, but to also be more specific and directed, particularly if you have several markets, or areas that you sell to.

As a sub-brand is not meant to have the longevity of your logo, it’s also a great chance to test and measure your key messages, and to find out what works and what doesn’t.

Outcome of Brand Design – everything but the logo:

• Typically the basis and theme for the rest of your design collateral and communications, such as brochures, website design, adverts and stationery.
• It means any design that you establish you need created later on already has a set design guideline, providing consistency and meaning you don’t need to reinvent the wheel every time!
• You also own the intellectual property to the design.