Q1. Is your ‘typical’ customer:
Firstly, well done for wanting (and expecting) more from your customers. Though we are in business to provide a service, we can choose who we do business with. Having clients who are fun to work with, who understand why they deal with you and rave about your product or services to others reminds you why you created your business in the first place.
(a) A dream clientWell done. You have a business where the people that come to see you understand the value of your benefits, are attracted to your point of difference, pay on time and never complain. |
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(b) A nightmare clientThis type of client typically is hard to deal with, nothing is ever good enough or they are reluctant to pay. As you well know you spend a lot of time helping this type of customer with either trying to get the right product or service for them, or addressing their complaints. They also take you away from your good clients (hey, it’s the squeaky wheel which gets the oil). Imagine if you could spend more time on the good clients how much more pleasurable would doing business be. Less nightmare clients means you will also have more time to spend getting more of those dream clients. If you’re wanting to break the nightmare client’ cycle, Click here to discuss ideas and say “no more nightmare clients!” |
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(c) No longer your clientAre things getting quiet in your business and you’re not sure why? Do you think ‘recession’, ‘competition is tough’ and ‘if only I had the time and knew where and how to market’ are the reason(s) for the loss in business? These will no longer be issues if you have a strong standing in your industry. many times it’s the small, but easily fixable issues which are the reason. The market will always have it’s ups and downs, competition will come and go, you just need to protect your business so that it’s not the one that goes, smoothing out those ups and downs. If you’re ready to find out why your clients are leaving, or you’re not getting them in the first place, Click here to find out how you can get more customers, and keep them coming back! |
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