Q3. Is your marketing plan:

(a) Shotgun – we deal with it when we can

Like many business owners, sometimes you are so busy running your company that you only have time to think about marketing when it’s quiet. On the positive side, at least you’re thinking about marketing, but as you’ll realise, firstly the results of your marketing don’t begin to show themselves financially for at least three months and secondly, this is typically an inefficient way to market as it’s not focussed nor consistent.

If you’d like to make the marketing of your business efficient and consistent click here and we’ll show you just how easy it can be.

Target? What target?

(b) A plan to get better customers

Excellent! You obviously realise that a marketing plan is not a ‘nice to have’ tool in your business arsenal, but just another system in your business that is as measurable as your financials (but you don’t need a degree to read it!)

If you do have a marekting plan, but it’e either not part of the day to day running of your business, or it doesn’t come with a measurement system click here.

Go out and get ‘em

c) An expensive door stop!

You’ve taken the time, and expense, to have a marketing plan created for you, and it sounded great in the presentation, but now you either simply don’t have the time to implement it, it doesn’t make sense or you’re not even sure if it’s working.

A marketing plan should work alongside your business plan, and the two should be interlinked. Afterall what is a business if you don’t have customers! It should also be measurable (in a tangible sense) and easy to both use and fit into your workflow.

Click here to turn your marketing plan into an assset. We’ll also show you how easy it is to measure!

A brick also functions well as a doorstop